Q1 2021 Platformer Game Trends in the UK: A Sensor Tower Analysis

The first quarter of 2021 has been eventful for platformer games in the United Kingdom. Sensor Tower's comprehensive data gives us a glimpse into the performance of the top titles in this genre. Here's how they fared on the unified platform of iOS and Android.

Subway Surfers by Sybo Games ApS continued its impressive run with weekly active users (WAUs) peaking at 1.11M in the last week of March from a starting point of 972K in late December. Downloads saw a mid-quarter spike, hitting 43K in late March, while revenue trends showed a mid-quarter rise to $9K, followed by a slight dip to around $6.5K by the end of March.

Nintendo's Super Mario Run observed a decrease in both revenue and downloads throughout the quarter, with revenue dropping from $8.6K to $3.5K and downloads falling from 23K to 8.7K. Meanwhile, WAUs decreased from 86K to 59K, indicating a downward trend across all metrics.

King's Crash Bandicoot: On the Run! had an explosive launch week with downloads skyrocketing to 1.05M. The game's WAUs also impressed, quickly amassing over 1.15M users by the end of March. Revenue data showed a significant jump to $41K in the final week of March, indicating strong monetization post-launch.

SEGA's Sonic Forces PvP Racing Battle displayed a mixed performance with downloads peaking at 14K in late February and then stabilizing around 7.6K by the end of March. WAUs saw an increase, reaching 89K in early March before settling at around 73K. Revenue trends were relatively stable, ending the quarter at approximately $3.3K.

Finally, Devsisters' CookieRun: OvenBreak showed modest numbers in terms of downloads, maintaining around 1.5K to 2K per week, with a peak at 4K in early February. WAUs saw a gradual increase from 9.2K to 12.9K in early February, then a slight decline to 10.5K by the end of March. The revenue for the game fluctuated, ending the quarter on a high note at $3.9K.

For more detailed insights and analytics, Sensor Tower's platform offers an in-depth look at app performance across various metrics and markets.